Mirage Digital - Digital Strategy & Consultancy : Digital Marketing, Social Media & Online Performance. Norwich, Norfolk - UK.
Digital Consultancy, Digital Strategy, Social Media and analytics/monitoring in an e-commerce, retail or business online environment
About Azlan Raj
An award winning Digital Consultant who specialises in Engagement Strategies & Social Commerce
See Azlan's blog
Mirage Digital is the trading name for Azlan Raj; an award winning Digital Consultant based in Norfolk, England. Under no illusions of the expectation and potential of digital strategy and marketing, Azlan helps businesses maximise their digital spend to attract new and retain existing customers by engaging them with clients' brands and their products/services.
Azlan first entered the digital arena with an MA in Computer Arts. In 2001, after a few years of freelancing, he moved his web career to Barclaycard. He went on to work for different companies either in permanent roles or consultancy contracts including ConstructionSkills, entertainment retail chain ChoicesUK and social media company Webjam where he specialised in user experience and performance strategy.
Azlan has worked with some of the best minds in the digital industry including people from Yahoo!, Lycos, Ask.com, and has been published in Interfaces magazine, a leading HCI publication for his expertise in User Interface Design. Azlan has also provided training in performance design and Social Media to some of the top digital agencies in the East of England and delivered seminars and conference speeches for credible partners such as BusinessLink.
Azlan first entered the digital arena with an MA in Computer Arts. In 2001, after a few years of freelancing, he moved his web career to Barclaycard. He went on to work for different companies either in permanent roles or consultancy contracts including ConstructionSkills, entertainment retail chain ChoicesUK and social media company Webjam where he specialised in user experience and performance strategy.
Azlan has worked with some of the best minds in the digital industry including people from Yahoo!, Lycos, Ask.com, and has been published in Interfaces magazine, a leading HCI publication for his expertise in User Interface Design. Azlan has also provided training in performance design and Social Media to some of the top digital agencies in the East of England and delivered seminars and conference speeches for credible partners such as BusinessLink.
Digital Strategy
Defining a digital strategy is one of the most under-developed areas of online with many digital agencies promoting buzz word strategies without substance. A thorough digital strategy is researched and planned thoroughly before being implemented, and is focussed around Business Objectives and Customer Objectives. This overarching strategy will influence every piece of digital activity that your business will embark upon, and will dictate how and why it is be implemented.
Creation Healthcare
Using strategic insights from carefully conducted research, Azlan worked on behalf of Creation Healthcare to develop appropriate methods in which to help further reach the target audience for their client in their awareness and shifting perception Campaign.
Thinking about the campaign objectives and the complexities in healthcare digital activity, Azlan provided strategic consultancy, identified interception tactics and measurable KPI's to monitor the performance of the campaign. The campaign itself resulted in Creation Healthcare receiving a 'Highly Commended' at the Communique awards, one of the most prestigious communication awards in the Healthcare sector.
Big C - Cancer Charity
Big C is a growing charity that were aiming to increase their exposure and visibility to help patients with Cancer and those around them who are effected. Big C works with other partners including local and national businesses including Macmillan to help raise awareness of the cause. Azlan worked with Big C to help define their objectives, set their goals to engage their target audiences and delivered a strategy that would help position Big C as an authority for all areas of Cancer, whilst also maximising their relationships with other stakeholders to ensure internal efficiency as well as positive stakeholder management.
Research & Recommendations
To develop a successful strategy that will acquire, convert and retain your customers; the appropriate research must be conducted. From analytics to benchmarking, research is key to making informed decisions in driving your online business forward. Without the data and knowledge, you cannot make informed decisions that will help grow your business online.Glayone Ltd / Mr Shoes
Azlan has worked with a number of retailers (major high street brands and exclusively online stores) to help develop their strategic thinking. In a saturated market, positioning and infrastructure are key to help commercial businesses succeed online. Azlan worked with Mr Shoes to discuss their messaging and communications, marketing activity and penetration, but most importantly, Azlan worked with Mr Shoes to help define their objectives, USPs and creating measurable success criteria. From keyword and competitor research to usability reporting, Azlan helped manage the team at Mr Shoes to understand and deliver a strategic plan online.
Digital Marketing
Search Engine Marketing (SEO & PPC), Social Media Marketing, Email Marketing and Affiliate Marketing are just a few of the services that Azlan can help with. With experience and contacts in all fields, Azlan works strategically to help you define your best route to market and helps you to build engaging digital campaigns that work.Dean Williams Executive Coach
Dean Williams works with Senior Management at the highest level in the large multinational organisations. Successfully marketing to these clients can be difficult at the best of times, but delivering this online creates further challenges.
Azlan worked with Dean by starting with targeted a email campaign that delivered a click-through conversion rate that was just under 20%. Since then, Azlan has also helped Dean to expand into other digital marketing activities including defining a Social Media Strategy and discussing a Search Marketing Strategy.
Azlan worked with Dean by starting with targeted a email campaign that delivered a click-through conversion rate that was just under 20%. Since then, Azlan has also helped Dean to expand into other digital marketing activities including defining a Social Media Strategy and discussing a Search Marketing Strategy.
Social Media
Social Media is a new generation form of digital marketing that may need its own Strategy. Social Media provides new technology combined with a new form of communication to users and even on its own, can create successful and engaging campaigns. Selecting the right platforms (not necessarily the largest platforms such as Twitter or Facebook) can be crucial to the purpose and success of Social Media.Webjam Ltd
With a management team that comprised of Senior Mangers from some of the leading internet companies in the world such as Yahoo!, Ask.com, Weeworld and Lycos; Azlan had the honour of being asked to head up the User Experience Team at Webjam (an innovative Social Media platform). Azlan was responsible for improving the performance and engagement of the Webjam platform including the management of the controversial, yet hugely successful "Do less" project, which included a full system feature analysis to see what functionality could be stripped back, as well as further developed.
Social Media Events
Azlan has also given talks at events, conferences and seminars on behalf of BusinessLink for his expertise and experience in Social Media. With extensive knowledge on Social Media Strategy, Application and monitoring, Azlan has been able to deliver topline and detailed presentations as well as Social Media Training.
Digital Engagement
Digital (or Customer) Engagement is a way to acquire and retain customers. Engaging customers with your brand is key to sustainability and scalability online. Engagement can be found within your strategy right through to the functionality on your website. Deciding on the right engagement tools can be the most important online choice that your business will make.Creation Healthcare
Since the success of the Awareness Campaign and many other projects, Creation Healthcare were commissioned for another huge campaign; A European Social Media Campaign that involved a large amount of Social Media Research / Benchmarking, Analytics and KPI tracking, Digital Engagement Analysis with multiple European partners (including strategic recommendations) and Social Media Training.
Azlan was involved with all elements of the campaign from the research to delivering the Social Media Training and the detailed ongoing monitoring.
Azlan was involved with all elements of the campaign from the research to delivering the Social Media Training and the detailed ongoing monitoring.
Web Performance
Web Analytics is used for research prior to starting a project, but its most valuable purpose is after a project is launched. It helps identify what is working and what needs improving with real data directly related to your business. Understanding these metrics and identifying which metrics to use, will constantly evolve your performance online.ChoicesUK
Working in a fast paced and commercial environment is where Azlan thrives and can really put his skills to the test. Within online retail, commercial awareness and monitoring is vital to success. Azlan has worked for some of the largest online retailers in the UK where he constantly had to measure performance and drive success. While at ChoicesUK, Azlan managed the second phase of the website redesign and helped increase their online turnover by 50%.
Geezers Boxing
As a rapidly growing online retailer with a huge gap in the market, Geezers Boxing were at the stage where organic growth was causing internal, logistical, scalbility issues due to their website restricting their business performance. Azlan helped Geezers Boxing through a website relaunch as well as providing supporting consultancy for marketing opportunities (Email and Social Media Marketing) as well as supporting the digital launch of their national event. Analysing their existing analytics and performance, Azlan used composite information (Website analytics/performance, keyword research and offline data) to help direct Geezers Boxing to get more out of their digital marketing budget.
Website Design
Website design spans across a number of areas including aesthetic design and interaction design. Deciding how and when to maximise these specialist areas can help with engagement and performance, and ultimately your bottom line.RecHockey
Azlan's started his career in Web design (in its traditional form) which is where his passion for user experience and information architecture spawned from. Using Performance Design techniques in his years of experience in creating sitemaps and wireframes, Azlan helps to design websites to maximise results before they are built and put live. Azlan uses best practise techniques from Design Patterns to User Journey Mapping and profiling in all of his website design, keeping in mind all the elements of design including User Experience, Interaction Design and Search Enginge Optimisation (SEO). Azlan will help you create a website that perfectly fits the needs of your business.
Performance Design Training
Azlan's proven experience in Performance Design and improving Return On Investment (ROI) has led to Digital Agencies across the East of England approaching him to producing bespoke training sessions to improve their Digital teams. From top SEO Agencies to top Marketing Agencies, Azlan has worked with a number of creative companies to help further improve their services to clients.
Web Applications
Web apps to websites, mobile to internet. Experience in website development is valuable to projects running efficiently - knowing what problems may occur and tackling them on the upstream can save you time and money. Azlan has experience in web development projects as well as establishing a long list of highly credible web application developers along the way.Moneyfacts
Azlan has worked on Web projects since the start of his career, helping to manage and deliver small-to-medium projects (up to £70k) right up to large scale projects (£3.5m). This experience and knowledge can help reduce project issues (and costs) by tackling risks on the upstream, as well as providing expert consultancy to help improve projects for clients. Azlan has also worked with a number of Agencies to reduce/maximise time on projects and increase profit.
Azlan worked with Moneyfacts to help deliver a Credit Card Comparison website for a large multinational supermarket chain, using resources from multiple companies to help produce a Web App for one of the most prestigous brands in the world.
Azlan worked with Moneyfacts to help deliver a Credit Card Comparison website for a large multinational supermarket chain, using resources from multiple companies to help produce a Web App for one of the most prestigous brands in the world.
Moneyfacts
With the success of the Credit Card Comparison Website project, Azlan worked with Moneyfacts to produce a web based comparison tool for a national high street bank. This project started late but was still completed to the original deadline. This product can now be seen in bank branches across the country.
